When I'm serving others, then I'm using all the stuff around me and thereby connecting with those things, and the environment, in a much deeper and richer way than just sitting around and looking at stuff, and being served.
Doing one's best and give the best service is a rich and exciting way to live. That means never being satisfied with just doing stuff the same old way, just enough to get by. Giving one's best is living our best life now. It means that our mind is ever active, looking how to do things better and better.