23 Sep 2015

The Customer Experience

Submitted by Stephen Winters

In traditional experience much emphasis has been place on getting people to believe "correct doctrine". In other words, the church leaders, both from the past and the present, have determined and written what they believe to be the "right set of beliefs" to "get you to heaven, etc." That whole premise is based upon the idea that everyone has a wrong set of beliefs and need to be sold a "correct" set of beliefs. It puts the church members and leaders in an uneven relationship with the "unbelievers" or the "unsaved".

Quite frankly, I find much of "Christian" teachings, beliefs, and doctrine lacking. Conversely, I see a lot of promotion and focus on values and ethics in the Business world that should be in the church. For example, let's have a look at what Steve Jobs said: (click on the Title to see the video)

Steve Jobs's Top 10 Rules For Success (Youtube Video)

"You've gotta start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you try to sell it.  I've made this mistake probably more than anybody else in this room and I got the scar tissue prove it and I know that it's the case. and as we have tried to come up with a strategy and a vision for Apple. It started with "What incredible benefits can we give to the customer? Where can we take the customer?" Not starting with, "let's sit down with the engineers and and figure out what aweswome technology we have and then how we gonna market that?" and I think that's the right path." Steve Jobs  14:47  to 15:42 minutes

Here is a kind of rewrite of the above paragraph as it might be applied to modern Christiantity:

"You've gotta start with the human experience and work backwards to ... You can't start with a preconceived set of doctrines and beliefs (put together by church leaders) and try to figure out how to make people believe it.  .....Instead.... What incredible benefits can we give to other people? How can we help them have a better life? Not starting with this package of heaven, hell, and damnation, and how are we going to scare people into "accepting Jesus" to escape hell (what we really mean is them accepting our belief system)."

Jesus said, "All men will know your are my disciples by the love you have for one another" (and to be implied, towards every person in the world). Over countless years the church has tried to use heaven as a bribe and hell as a threat to try to get humans to "believe and be saved". Quite plainly, this approach hasn't worked.

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